Juicy Project is all about keeping it real — 100% cold-pressed juice with no sugar, no preservatives, and no shortcuts.

The client came to us with a logo and a clear vision: to build a premium, homegrown juice brand rooted in purity and honesty. We took that spark and shaped a distinct brand identity that feels fresh, elevated, and true to the product inside.

From color palettes to visual language, every detail was crafted to let the juice — and the story behind it — shine through.